There is mounting evidence that long-lasting and profitable bank-customer relationships are built through strengthening customers’ engagement.
When considering customer engagement, it is essential that banks align this engagement with their customers’ best interests. Maintaining trust and customer loyalty is only possible if financial institutions facilitate the financial wellbeing of their customers.
Download our white paper to learn:
- What type of engagement will help you increase customer loyalty
- Why rational reasoning is not enough to change customer behaviour
- Three psychological needs you can leverage to motivate customer action.