Though banking clearly meets a functional requirement, Henrik wants to see a change in the way that people approach it.

Dreams designed a methodology to help customers save. The founders collaborated with behavioural neuroscientists and hired experts to influence its product roadmap. Rather than setting “goals”, users set ”dreams”.

Forging intimacy between people and their finance, such dreams inspire a strong emotional connection to your aspirations. Users can define their own timeline, customise with their own images and invite others to contribute to the “dream”.