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‘Emotions are always on’: How Dreams uses behavioural science to help consumers save – Tearsheet

By now, consumers have a well-documented history of avoiding their finances. With anxiety and procrastination acting as the pillars of personal finance, money management has been a source of dread for quite some time now.

But a lot of companies are hoping to change that — with behavioral science playing an increasingly big role. 

The Dreams experience is built on the idea of behavioural science. The goal, says CEO and founder Henrik Rosvall, is to ‘repackage banking’ to get people to feel more motivated about saving money. 

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