Listen to our CCO, Lucia Hegenbartova speaking to Rudolf Falat, founder of the Voice of FinTech podcast, about how banks can

• leverage neuroscience to effectively engage their customers,
• increase their clients’ financial wellbeing
• build higher loyalty and potential for up-/cross-selling additional financial products

Find out what are the most common misconceptions that banks have about human decision-making, and how it’s reflected in the design of the products they are offering and how to do it better.