Listen to our CCO, Lucia Hegenbartova speaking to Rudolf Falat, founder of the Voice of FinTech podcast, about how banks can
- leverage neuroscience to effectively engage their customers,
- increase their clients’ financial wellbeing
- build higher loyalty and potential for up-/cross-selling additional financial products
Find out what are the most common misconceptions that banks have about human decision-making, and how it’s reflected in the design of the products they are offering and how to do it better.