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Webinar replay: Navigating the build vs buy dilemma for engagement banking solutions

25 January 2023
12 p.m. GMT / 1 p.m. CET

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There is an ongoing debate regarding the pros and cons of building internally vs buying from third-party providers, especially when it comes to software as a service.

In the retail banking industry, new players are entering the market and incumbent banks are striving to modernise their legacy systems to stay competitive. When weighing up the pros and cons of a build vs buy decision for engagement banking solutions, one should carefully consider the long-term implications versus the time needed for implementation.

Join our webinar on 25 January at 12 p.m. GMT / 1 p.m. CET to learn:

  • the list of questions banks must evaluate to make the best decision when it comes to build vs buy 
  • why understanding the role of emotions is key to delivering a solution that effectively helps people bridge the intention-action gap
  • why it is necessary to continuously embed insights from cognitive, neuro- and behavioural science into the product to effectively drive behaviour.

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