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IBS Intelligence podcast: Why banks need to care about their customers and how behavioural economics can help?

Dreams has partnered with Ukrainian commercial bank, UKRSIBBANK BNP Paribas Group, allowing the bank to leverage Dreams’ financial wellbeing technology and behavioural science methodology. The deal means UKRSIBBANK’s 2 million customers will have access to a range of functionalities from which they can set and achieve money-saving goals through automated saving features, in addition to nudges and hacks. Elin Helander, Chief Scientific Officer of Dreams speaks to Robin Amlôt of IBS Intelligence about why banks have a responsibility for their customers’ financial wellbeing and the benefits that would accrue if they took that role seriously.

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